Experience

Finance leadership across multiple companies and sectors.

More than 13 years of progression from accounting execution to group-level financial control, planning, governance and transformation.

2025 — Present

Group Financial Controller

Financial oversight across six companies, with responsibility spanning planning, reporting, controls, cash flow, performance management and finance transformation.

  • Group planning, reporting and financial control
  • Cash-flow visibility and performance management
  • Finance process improvement across multiple operating models
Bevatel TelecommunicationsTelecommunications
Hojuzat Al AlamTravel & tourism
Wheels TradingBicycle retail & distribution
Metal DesignManufacturing
OcodaBusiness services
Upkeeping SolutionHousekeeping services
2024 — Present

Financial Controller — Wheels Bikes

Financial control and management reporting for Wheels Bikes, including performance analysis, budgeting, cash flow, inventory oversight, reconciliations and finance process improvement.

  • Management reporting and performance analysis
  • Budgeting, cash flow and inventory oversight
  • Reconciliations and finance process improvement
2020 — Present

Accounting Manager — Wheels Bikes

Led core accounting operations, month-end closing, reconciliations, inventory and reporting activities while strengthening processes and controls.

2018 — 2020

Senior Accountant — Bahrya Restaurants

Handled senior accounting responsibilities supporting financial reporting and operational accounting.

2015 — 2017

General Accountant — Roken Al-Jamal

Managed general accounting activities and day-to-day financial records.

2012 — 2014

Accountant — Emaar

Built early-career accounting experience across core transactional and reporting activities.

Selected Impact

Finance improvements measured by business outcomes.

Examples of results delivered across different roles and organizations. Figures refer to separate initiatives and should not be interpreted as group-wide results.

10–15 days

Month-end close

Reduced a closing cycle previously taking up to two months through improved reporting discipline and accounting controls.

3% → 1%

Waste and damage

Lowered inventory waste and damage through stronger monitoring and operational controls.

65% → 45%

Cost ratio

Reduced the overall cost ratio in a prior operating context through cost control and analysis.

SAR 500M+

Financial oversight

Annual sales volume under financial oversight across the professional portfolio.

+1.5%

Collections improvement

Improved collections performance through closer receivables monitoring and follow-up in a previous role.

1–1.5%

Administrative cost savings

Reduced general and administrative expenses through tighter internal controls in a separate initiative.