Experience

Finance leadership across multiple companies and sectors.

More than 13 years of progression from accounting execution to group-level financial control, planning, governance and transformation.

2025 — Present

Group Financial Controller

Financial oversight across six companies, with responsibility spanning planning, reporting, controls, cash flow, performance management and finance transformation.

  • Group planning, reporting and financial control
  • Cash-flow visibility and performance management
  • Finance process improvement across multiple operating models
Bevatel TelecommunicationsTelecommunications
Hojuzat Al AlamTravel & tourism
Wheels TradingBicycle retail & distribution
Metal DesignManufacturing
OcodaBusiness services
Upkeeping SolutionHousekeeping services
2024 — Present

Financial Controller — Wheels Bikes

Financial control and management reporting for Wheels Bikes, including performance analysis, budgeting, cash flow, inventory oversight, reconciliations and finance process improvement.

  • Management reporting and performance analysis
  • Budgeting, cash flow and inventory oversight
  • Reconciliations and finance process improvement
2020 — Present

Accounting Manager — Wheels Bikes

Led core accounting operations, month-end closing, reconciliations, inventory and reporting activities while strengthening processes and controls.

2018 — 2020

Senior Accountant — Bahrya Restaurants

Handled senior accounting responsibilities supporting financial reporting and operational accounting.

2015 — 2017

General Accountant — Roken Al-Jamal

Managed general accounting activities and day-to-day financial records.

2012 — 2014

Accountant — Emaar

Built early-career accounting experience across core transactional and reporting activities.